This question is for internal corporate communicators:
Do you have paper based communications you create and share digitally, or do you have electronic communication products people can consume any way they want including print?
“Take a memo!” That is SOoo 1960. This is 2010! We don’t have typewriters. Of course, we all have computers. But, do you or your staff, craft a memo on a computer and then distribute it as an attachment to an email? Do you post a PDF of the memo on your intranet? Congratulations! You are using the tools. That’s good. Unfortunately, you are limiting the capability of the tools by not having the right mindset. You are still thinking “Memo!”
Flip it around! Don’t think “I have to write a memo.” Think, “I have some important information to share. What will be my primary tool to communicate this? What will be my backup channels? How can these channels support each other? Where will this information reside for the long term?” [Read more…] about Your Communications, Web based or Paper Based?