It is final. Scott Brown won the senate race in Massachuttes. I say social media won, as well. There were many factors that helped him win, but I think his use of social media will be highlighted as crucial to his success.
I have to point out the caveat again – “‘a correlation does not necessarily mean there is a cause and effect.”‘ Scott Brown did not win just because he had more Facebook fans and Twitter followers. But, it is interesting his campaign did leverage the Facebook, Twitter, Flickr, and YouTube to a greater degree than Martha Coakley.
Whether a cause or just a coincidence, I think social media is the winner in this off season election. Social and new media tools will be critical in the upcoming election season. Here are some others who think so too: Real Clear Politics and ePolitics.