I made a presentation recently where I talked about the steps I use to change other people’s behaviors and beliefs. I wish I could claim this as my own, but I can’t. I’ve copied it from someone smarter than I am. But, I can’t even remember who to credit. That doesn’t diminish the value of these steps. Here are the steps:
As I was preparing for my presentation, I realized I had used this approach to introduce New Media / Social Media in my workplace. I hadn’t planned it with that clarity, but I did pass thru each of the above steps.
Early on, I presented a manager with an MP3 player with some sample podcasts pre-loaded. I had his attention. I checked back and got his permission to talk more about the possibilities of new media. We met periodically where I could talk more about the benefits and possibilities. These interactions continued over the months and I began to produce some sample podcasts. I gained his trust that I could produce and manage a quality podcast. With the trust in place, I was able to formalize and ligitimize the podcast as a new communications channel in my organization.
I have since used these steps with other projects, as well. If you know where this list originated, please let me know in the comments.