One of the biggest questions for me has been “How do I change peoples’ behavior?” and more recently “How do I change people’s opinion?” The first is concrete and measureable. The second is softer and for more difficult to measure.
In a recent article in Forbes online about transforming your company for growth I found some help. One of the quotable quotes:
”Prioritize Tangible Projects Over Intangible ‘Cultural Change’ Efforts – Remember, culture is a lagging, not a leading, variable. Culture changes when people change what they do and how they interact. Working on tangible projects first can be a way to encourage these changes.”
As a manager, lead with the behaviors and those projects that will change behaviors. The opinions and culture will follow.