“‘Superiority in the physical environment is of little value unless it can be translated into an advantage in the information environment.” – Professor Sir Lawrence Freedman, “The Transformation of Strategic Affairs”
I have not read the book, but what a great quote. Everyone agrees the world has moved into the information age. Boundaries, borders, and physical bonds have less and less meaning in the new information world. Connections, information, and knowledge are the currency of this new age.
Leaders who do not look for and win the battle for the strategic high ground in the information environment will lose the war even if they win the battle in the physical environment. Managers may have the best plan, people, and programs, but without also leading in the communications and information environment, success will be allusive.
Interestingly, I could not find much about this book nor author in the information environment (read: google). He and his book were there, but it is quite obvious that he is more interested in the strategic and military value of information and narrative to turn a conflict than in selling books.