Just because you can, does that mean you should? The costs associated with blogging and podcasting are so low, the question can become “Why don’t I make it longer?” or Why don’t I put out more content?” Just because we can podcast for 87 minutes straight, does that mean we should? Traditional media has been constrained for a long time by the commercial break. We’ve all been trained to adjust our behaviors around those breaks. But, now consuming what you want, when you want and where you want, has erased the need for the traditional structure of our media. But, back to the question. Should we? Is some structure good? Is some time constraint and frequency constraint good?
As is my normal approach to things, I’m firmly on the fence about this. There is room for everyone. Some people will go too long; some people will go too short. Notice I didn’t mention a time. One person’s “too long” may be another person’s “too short.” If we are trying to grow an audience and produce something of value to someone else, then we are in a service industry and have to pay attention to what the audience wants. Does the listener want it longer or shorter? Does the listener want it more often? It always depends on the listener.
Don’t let the False Economy of the cost of production allow you to create something just because you can. Unless, of course, that is what you want to do without regard for an audience. Let the audience drive the length and frequency.
So, with that in mind, am I blogging often enough? Long enough? Should I be podcasting? Audience, let me know. 678-884-0524.