Check out the post at More than Talk about corporate communications. I agree hugely with the first three points which I think are all related.
- Point 1. My take on it is, if your speed of communicating isn’t up to par with other sources, people will migrate to those other sources for their info. Your value and credibility will be diminished. Iterate. This isn’t a print world anymore. You don’t have to get it exactly right before going to “print.” You can get it close then send updates with refinements and details.
- Point 2. On this point, I believe over-controlling the message will reduce speed.
- Point 3. I agree. Transparency is key. Always assume what you say or do could appear on YouTube.